Stand Out! Be Remarkable…
Making something remarkable means asking new questions and trying new practices, doing the unexpected and creating an offering that is genuinely innovative. Seth Godin identifies some key traits of Purple Cows, showed by PayPal, for example:
– Get into the habit of doing the unsafe thing.
– Explore the limits with early adopters.
– Target a niche offering.
– Think small.
– Differentiate your customers.
– Find things that are ‘just not done’ in your industry.
So how will you use your creativity to shape your own agenda and make your mark as a Purple Cow?