What do entrepreneurs, sailors and weathermen have in common?

‘Sailing by’: Charlotte Green’s impeccable BBC voice as she reads ‘The Shipping Forecast’ – a fond memory, possibly akin to reading poetry with its internal rhythms and cadences.

The magic of our shipping forecast was pioneered by ‘Vice-Admiral Robert Fitzroy’, circa 1860. It’s a late-night maritime weather report, a British institution, a national treasure and … an accidental natural sleep aid of rare potency. It also has dimensions offering key insights for your startup sales forecast:

– Scope and focus
– Timings
– Metrics
– Process

Thank you Ian for sharing your lessons learned.