“Curiosity killed the cat, but satisfaction brought it back.”
Entrepreneurs, by their very nature, are always looking for new ways to do things, pushing boundaries, seeking creative ways to solve problems and better ways to reach their audience.
So, ask yourself, what am I most curious about in my startup?
💡Curiosity fuels imaginative thinking.
ℹ️Curious minds connect information better.
🤷♀️Curiosity reduces uncertainty.
🤩Be curious about customers.
🧐Curiosity feeds your decision-making.
🏆Be curious about your competition.
Curiosity is the key trait for finding out what we don’t know. The former US Defence Secretary Donald Rumsfeld made semantic history back in 2002, when he gave the profoundly perplexing explanation about “known knowns, known unknowns and unknown unknowns” in relation to the military conflict in Iraq. Those three sets of simple word pairs, used by Rumsfeld to describe military strategy, also convey powerful ideas with relevance to developing your startup thinking. Satisfying your curiosity and making entrepreneurial decisions based on knowns – truth, facts, and evidence – are far more likely to succeed than those based on hopes, wishes and mythology.